Agency Mania 2nd edition (paperback)

Agency Mania 2nd edition (paperback)

$28.95
$28.95
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The advertiser/agency relationship is under incredible pressure, and the future of the advertising industry is uncertain. The entire marketing ecosystem is being tested. At a time of unprecedented change and complexity in marketing, Agency Mania will transform the way you look at client/agency relationships. It invites you to build sustainable partnerships that deliver unmatched work and results.

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Product details

  • Publisher: Beaufort Books; Second Edition, Second edition (2/26/2019)
  • Language: English
  • Paperback: 425 pages
  • ISBN-10: 0825308968
  • ISBN-13: 978-0825308963
  • Item Weight: 1.82 pounds
  • Dimensions: 8.4 x 1.2 x 9 inches
  • https://www.agencymania.com/book/

As a prior reader of Agency Mania (1st edition), I am impressed by Bruno’s fresh and updated perspective on the entire agency management continuum. He takes us through the journey of acquiring an agency, to setting up most effective contract/compensation, to scoping/briefing and establishing accountable expectations throughout the relationship. Bravo Bruno! I will be recommending this!

JC

I recommend this second edition of Agency Mania to all Marketing professionals: an impressive concentrate of field experience and industry/agency leaders inputs. Kudos to the writer and all contributors.

Irene

I am on the client side of the agency relationship and this book has a permanent spot in our advertising team library. This book contains insights and knowledge you can only gain through experience and expertise. It is required reading for people who are new to the team, no matter what their level of experience.

S. Leung